In a significant boost to tourism and entrepreneurship in Northeast India, a student-led startup, Subroutes.com, has been launched with the vision of showcasing the region’s rich cultural, natural, and adventure tourism potential to a global audience.

Incubated at Assam Don Bosco University (ADBU), the platform is the brainchild of young innovators from the Northeast who seek to transform the tourism landscape through technology and innovation. The startup reflects the growing entrepreneurial spirit among the region’s youth and highlights the role of educational institutions in nurturing creativity and enterprise.

Subroutes.com is designed as a digital travel platform that brings together diverse destinations across Assam, Meghalaya, Nagaland, and neighbouring states. The platform aims to provide travellers with curated travel experiences, easy booking facilities, and seamless access to information about the Northeast’s unique attractions. By promoting the region’s heritage, biodiversity, and scenic beauty, the initiative seeks to attract both domestic and international tourists looking for authentic and unexplored destinations.

One of the platform’s key features is the introduction of a flexible “travel now, pay later” facility, developed in collaboration with South Indian Bank. This feature enables travellers to plan and book trips in advance while making payments in instalments, thereby making travel more affordable and accessible to a wider audience.

Tourism stakeholders believe that such innovative initiatives can play a crucial role in bridging the gap between the Northeast’s immense tourism potential and global travel demand. By combining affordability, convenience, and effective destination marketing, the platform is expected to contribute significantly to the growth of the region’s tourism economy and support sustainable development.

Beyond tourism promotion, the launch of Subroutes.com also highlights the vibrant startup ecosystem emerging in Northeast India. It stands as a testament to the innovative capabilities of the region’s youth and the commitment of higher educational institutions to fostering entrepreneurship and creating opportunities for economic growth.

As the platform begins its journey, it carries the promise of not only connecting travellers to the enchanting landscapes and cultures of the Northeast but also positioning the region more prominently on the global map.